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Alberto-Culver Buys Noxzema Skin Care Brand

P&G to retain Noxzema business in Western Europe.

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By: TOM BRANNA

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Alberto-Culver Company (NYSE: ACV – News) today announced that it had signed an agreement to acquire the worldwide rights and trademarks to the Noxzema skin care brand from The Procter & Gamble Company. A purchase price was not disclosed. The agreement includes the existing business in the United States, Canada and portions of Latin America. Procter & Gamble will continue to operate its existing Noxzema shave care, antiperspirant/deodorant, body wash and body soap busine...

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